The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Multichannel Storytelling: Develop and lead a unified communications strategy that translates our key pillars - Workforce Identity, Customer Identity, Agentic Identity and AI Security - into clear, compelling stories that resonate across everything from traditional outlets to social media to technical blogs.
Scale our Partner Program: Direct and help scale Okta’s U.S. partnership PR strategy, developing communications plans to amplify priority narratives and reach enterprise audiences.
Own the Identity Narrative: Create and run comms campaigns that further establish Okta as the authority on identity in the AI era. Your work will also help position Okta’s product executives as true thought leaders within the AI space.
Develop Cross-Functional Relationships: Work directly with leaders from various teams including engineering, partnerships and others, to turn product milestones and technical partnerships into news that resonates with our audiences.
Data-Driven Insights: Utilize social listening and media analytics tools to inform strategies, measure the impact of campaigns, and pivot in real-time based on changing business needs.
Top-Tier Engagement: Build and nurture relationships with reporters at publications like Axios, CNBC, The Verge, ISMG, TechCrunch, and WSJ, as well as new media like Substacks, podcasts and paid creators.
What they're looking for
- Proactive Communications/Trendjacking: Leverage media relationships to quickly insert Okta’s unique point of view breaking AI, identity, and security news cycles.
- Spokesperson Excellence: Act as a primary PR contact and prepare C-level product executives for media interviews and industry events.
- People Management: Lead and mentor a team of communications professionals. Foster a culture of "never stop innovating" within the comms function.
- Strategic Advisor: Serve as a trusted advisor to senior comms leadership on external trends, advising on when to lean in on public conversations, when our strategy may be flawed, and when we should pivot based on shifting media landscapes.
