Director UX DesignActive

HelloFresh
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The opportunity

This year we are doubling down on craft, execution, and design leadership. In a world where it is easier than ever to get software to 75% built, it is the last 25% — the polish, the motion, the detail customers actually feel — that decides whether a consumer experience is merely useful or genuinely loved.

What you'll do

  • Lead from the front. Lead, coach, and inspire a multidisciplinary team: UX, UI, content, and localization — across multiple consumer surfaces. Stay hands-on in the work: review designs, jump into critiques, and drive clarity.

  • Turn ambiguity into clarity. Solve problems from first principles, not: templates. Help your team make hard decisions, focus on outcomes over process, and install just the right amount of structure and rigour to ship great work at speed.

  • Set and uphold an extremely high craft bar. From UX flow to polished UI: layout, typography, motion, micro-interaction, and visual storytelling. Be the design-quality amplifier who notices the details others miss and pushes work to where it needs to be, coaching the team to our quality tenets.

  • Own a consumer experience domain end-to-end. Take accountability for the: quality and delivery of experiences across the customer journey, from problem framing to shipped product across our brands and 16 markets. Drive design excellence through every detail.

  • Build design-technology capability. Champion and scale our design system: (Zest) and modern UI foundations. Close the gap between design and engineering through prototyping, design-to-code workflows, and component quality — making design and engineering faster together.

  • Make us AI-native. Treat AI as an active part of how design gets done: accelerating discovery, generating and validating prototypes, and shortening design-to-delivery. Define the quality bar AI-assisted workflows must meet, and help the company rewrite how consumer products get built in the AI era.

What they're looking for

  • Partner deeply with Product and Engineering. Align on priorities, make: tradeoffs, unblock delivery, and move fast. Advocate clearly and persistently for the right experience, and raise the ambition of the partners around you.
  • Team leadership. A track record of leading and growing high-performing design: teams in product-first, consumer (B2C) companies — hiring, coaching, and developing designers at all levels, from IC to managers.
  • High agency. You thrive in ambiguous, fast-changing environments, push for: the right solution rather than the convenient one, and lean in to make things happen without waiting for permission.
  • A bias to ship. Demonstrated success driving teams to ship great software at: scale, not just making decks about it — owning execution across a product line and a portfolio of features.