The opportunity
Sentry's blog, newsletter, and content programs need an owner — someone who can walk into ambiguity, decide what needs to exist, and just start making it happen. This is a self-starter role in the truest sense: no one is handing you a content calendar and asking you to fill it in, you're the one building the calendar.
What you'll do
Co-lead blog strategy. Partner closely with Growth to run the editorial: calendar, and scale the program by focusing on creating thought leadership, customer and employer brand content to create a robust narrative driven editorial program in collaboration with comms, devex and product marketing.
Oversee the quality itself. Be the last line of defense on quality and prose: — every post should read like it came from the same sharp, confident voice.
Track the industry and get us into the conversation. Know what's trending in: the developer and infrastructure world before it's obvious, and turn that into content that puts Sentry in the room. Collaborate with Comms and Marketing to push those narratives forward.
Content partner for the exec team. Collaborate closely with core execs to support content development.
Run the monthly newsletter. Write, publish, and optimize it: pulling in blog content, thought leadership, events, and social moments — and keep the quality and voice consistent every single month.
Lead premium content. Help drive the content aspect of data reports, ebooks,: and case studies alongside the broader campaign team, and support PMM/Enterprise in crafting customer stories.
What they're looking for
- Experience owning an editorial calendar, blog, or content program at a B2B or developer-focused company
- Strong writing and editing chops: able to write fast without sacrificing quality
- Comfortable ghostwriting for executives and adapting tone and voice across audiences
- Experience running a newsletter: writing, publishing, and iterating based on performance
- Familiarity with the developer tools, infrastructure, or software space
- Track record of self-directed execution: you don't need a lot of oversight to move fast
