The opportunity
The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis.
What you'll do
Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.
Reporting: Monitor metrics and provide actionable insights/recommendations to: improve open rates, CTR, and conversions.
Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).
Background: Highly preferred, experience in BioTech or Healthcare industry experience.
What they're looking for
- Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience.
- Experience: 2+ years in email marketing.
- Technical Skills: Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email.
- Operations: Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
