The opportunity
The Customer Advocacy team at GitLab helps turn our most successful customers into visible, influential advocates who drive awareness, trust, and revenue. This team builds and manages strategic relationships with customers to surface their stories, amplify their impact, and…
What you'll do
Own the APJ customer story, reference and proof library, and associated pipeline.
Build and nurture relationships with customer advocates, including senior: stakeholders, and identify opportunities for references, case studies, events, and thought leadership.
Manage the customer advocacy lifecycle: identify and recruit advocates, understand their goals, coordinate participation, and maintain mutually valuable relationships over time.
Bring the voice of the customer into GitLab’s narratives, campaigns, and: go-to-market plans by working with internal stakeholders to develop and amplify customer stories.
Partner with regional and global sales, marketing, customer success, and: product teams to align advocacy initiatives with pipeline, expansion, and retention priorities.
Define and track program measures, such as advocacy participation, reference: fulfillment, pipeline influence, and customer-story impact.
What they're looking for
- Prioritize and coordinate advocacy requests that support strategic global and: regional initiatives, using clear intake, fulfillment, and reporting processes.
- Adapt engagement and storytelling approaches to APJ’s varied markets and: customer contexts, working effectively across cultures and time zones.
- Continuously improve programs, content formats, and engagement models using: customer feedback, program data, and evolving business needs.