The opportunity
We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this person will own the regional strategy that turns market opportunity into repeatable, measurable pipeline.
What you'll do
Define and execute APAC B2B demand-generation strategy aligned with GTM,: revenue, segment, and pipeline priorities
Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels
Create regional campaign frameworks, content kits, audience strategies, and: localization guidance that help country teams move faster and perform better
Partner with country marketers and GTM leaders to identify local pipeline: gaps, adapt programs, and prioritize support
Lead demand-generation strategy for the APAC event portfolio, including event: selection, audience acquisition, sales plays, follow-up, conversion, and ROI
Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs
What they're looking for
- + years of experience in B2B, enterprise, field, demand-generation, or: integrated marketing, ideally across multiple APAC markets
- Proven track record building digital and scale programs that generate or influence enterprise pipeline
- Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up
- Demonstrated ability to partner with Sales and RevOps to improve funnel: performance and connect marketing to revenue outcomes
- Experience supporting distributed country teams and influencing effectively in a regional-global matrix
- Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion
- Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data
- Excellent communication, stakeholder management, and executive presence
