The opportunity
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us.
What you'll do
Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.
Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
What they're looking for
- + years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
- Deep event planning and management knowledge with a proven track record of: successfully executing multifaceted events across tight timelines.
- Strong relationship-builder with the ability to lead cross-functional teams,: work with executives and high-profile speakers, and drive buy-in from sales leadership.
- Operationally minded self-starter with high autonomy, strong project: management skills, and the ability to adapt to fast-paced environments.
