The opportunity
The Monetization Strategy team drives Asana’s pricing/packaging strategy and execution, helping our customers get more value out of our offerings and capturing a fair share of that value. We work cross functionally to deliver impactful offerings for team productivity and collaboration.
What you'll do
With a focus on 1-2 business lines, drive the launch and optimization of our: offerings: packaging, pricing model, price levels, and discount strategy. Ensure it aligns with business objectives and strategies.
Maintain an informed perspective on the business by examining operating: metrics, customer data, and market trends to spot potential monetization opportunities.
Identify opportunities to drive impact in short term (1Q) and long term (1-3: yrs), develop strategies to seize those opportunities, and drive decision making and organizational alignment.
Design and execute detailed customer, product, competitor, and financial: analyses to support the strategic recommendations.
Collaborate cross-functionally (Product, Sales/CS, Finance, Operations) to: create pricing and packaging recommendations, and confidently present these findings to the executive team (GMs, c-level, including CEO).
Orchestrate operational plan to implement monetization strategies, partnering: closely with IT/Operations, Finance, Sales Enablement, and Deal Desk.
What they're looking for
- Participate in determining pricing KPIs. Track, monitor, and report on the: effectiveness of implemented pricing and packaging changes as well as health of the business.
- + years of pricing experience in strategy consulting / B2B software, which: ideally includes 2+ years in pricing at enterprise-level SaaS companies
- Proven experience in building pricing models, tools, and processes to optimize the pricing strategy
- Robust analytical skills, including customer/competitor research and: financial analysis to help drive data-driven decisions
