The opportunity
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working,…
What you'll do
Develop a working knowledge of the DACH digital analytics landscape: key personas, competitor presence, buyer objections,and what good messaging looks like locally. You’ll be working closely with the EMEA PMM lead to ensure an accurate and relevant positioning approach.
Bring structured market feedback to the broader EMEA marketing team on a: regular cadence: what's resonating, what isn't and where the gaps are.
Identify DACH-specific engagement moments, including conferences, industry: events, seasonal trends, where Mixpanel should be present at or reactive to.
Plan and execute in-person and virtual events for the DACH market: field activations, executive roundtables and Mixpanel-owned experiences.
Own the full event lifecycle: from venue selection and speaker management to on-site delivery and post-event follow-up with the commercial team.
Own the DACH events calendar end-to-end: planning quarterly and annual programs proactively, not reactively responding to requests from the wider team.
What they're looking for
- Manage external agencies, vendors and production partners: briefing, negotiating contracts and holding them accountable to quality and budget.
- Track event ROI and pipeline contribution, and use that data to improve future programming.
- Localise marketing content across formats: event copy, landing pages, email campaigns, one-pagers, and social posts. Adapt messaging from our core English-language programs so it resonates in the German market.
- Maintain consistency of tone and positioning across all DACH-facing materials.
