The opportunity
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working,…
What you'll do
Own and execute ANZ marketing programs end-to-end, including events and: customer marketing, from planning through measurable pipeline outcomes
Manage full event logistics: venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion
Identify and test new marketing channels, then decide which are worth scaling: based on results, not assumptions
Build customer advocacy and engagement through community programs that deepen: relationships with existing users
Monitor performance metrics closely and adjust programs and processes to hit pipeline goals
Anticipate risks and dependencies across ANZ initiatives and communicate them: proactively to the APAC Marketing Director and cross-functional partners
What they're looking for
- Act as the go-to source on ANZ market dynamics, sharing what you learn with: APAC and global marketing peers so their programs land better in the region
- A track record in B2B or SaaS marketing, or in the analytics space
- Strong project management skills and the ability to keep multiple programs: moving without losing sight of the goal
- Comfort working in an undefined space, building process where none exists: yet, and making sound calls without a playbook