The opportunity
As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments.…
What you'll do
Integrated Multi-Channel Framework: Supporting both Strategic and Key Accounts, you will help connect field events, direct mail, digital activations, and peer intelligence initiatives into cohesive, high-impact account journeys.
Foundational Mechanisms & Optimization: Rather than just executing single tactics, you will help build and refine operational mechanisms, playbooks, and reporting structures that optimize how our entire team operates.
AI-Driven Efficiency: You will actively embrace Generative AI and modern automation tools to optimize processes, accelerate content creation, and eliminate administrative friction to continually raise our bar.
Support campaign and program builds: Partner closely with regional marketing managers to assist in the setup, asset coordination, and logistics for field marketing events, executive dinners, VIP receptions, and targeted Account-Based Marketing (ABx) campaigns.
Optimize multi-channel nurtures & customer journeys: Work directly with Marketing Operations to analyze, update, and optimize email nurture sequences through a strategic account lens, unlocking continuous improvements in account engagement and conversion.
Maintain visibility & alignment across team initiatives: Stay deeply plugged into all active regional campaigns across Strategic and Key Accounts to ensure central communication mechanisms, field newsletters, and team playbooks remain accurate and continuously updated.
What they're looking for
- + years of professional B2B tech marketing experience (field marketing,: demand generation, or account-based marketing preferred).
- Bachelor’s Degree ; Marketing, Communications, or Business preferred.
- Experience with marketing and sales technology , including CRM (Salesforce): and Marketing Automation platforms (e.g., Marketo, Eloqua).
- Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase),: event management software (e.g., Splash, Zoom), and project management applications (e.g., Asana).
- Familiarity with Generative AI tools (e.g., Gemini, Claude) to accelerate: content creation, automate workflows, and analyze program performance.
- Strong analytical abilities with a passion for working with data, analyzing: outcomes, and scoping out key insights to establish continuous optimization.
- Exceptional written, verbal, and presentation communication skills with a keen attention to detail.
- Self-starter mindset who excels at multitasking, thrives in a fast-paced: environment, and demonstrates a positive, team-first growth mindset.
