The opportunity
Own the startup. The whole startup motion.
What you'll do
Own positioning. Define how Ramp shows up to a brand-new founder versus how: we show up to a Series B CFO. Write the words. Own the comparison story against Brex, Mercury, and Every.
Own acquisition. Build the full motion: community and events, founder and angel networks, accelerator and incubator partnerships, programmatic and comparison SEO, paid, referral, and incentive-driven growth. Be physically present where startups form.
Own product strategy for the segment. Decide what startups need first from: Ramp, what the day-zero product experience should be, and where the gaps are. Carry that to Product as the segment's voice.
Own onboarding. Make incorporation-to-funded-card the fastest, most obvious: path in the market. Remove every step that loses a founder.
Own pricing and incentives. Design the offer that makes Ramp the default: choice at incorporation. Run the incentive programs, partner credits, and founder perks that tip the decision.
Be the face. Represent Ramp in the startup community. Host the dinners. Speak: at the demo days. Be the person founders associate with "the Ramp that gets startups."
What they're looking for
- Own the number. Tie it all together: drive toward 90%+ of all newly incorporated US startups starting on Ramp. Build the model, instrument the funnel from incorporation to activation, and report a single clean metric you live and die by.
