The opportunity
The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers.
What you'll do
Own our global performance marketing channel strategy across all channels,: including forecasting, planning, audience targeting, and budget pacing
Execute growth campaigns end-to-end across acquisition, activation, and: retention, from hypothesis through launch and scale
Build campaigns and programs for consumers, developers, and businesses
Own self-serve and product-led B2B demand generation for Team, Enterprise and: the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
Drive experimentation and incrementality measurement, translating results: into scalable playbooks across markets, segments, and sales motions
What they're looking for
- Have marketed to developers or other technical audiences, or worked on an AI product
- Experience across both SEO and lifecycle, in addition to performance marketing
- Experience working on products with dual B2C and B2B funnels
- Experience working on consumer subscription businesses
- Founder background
