The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Lead Campaign Art Direction: Serve as the visual creative lead for integrated, global demand generation campaigns, establishing distinct aesthetic direction, narrative hierarchy, and design standards that elevate the Okta brand across digital channels.
Direct End-to-End Digital Systems: Concept, design, and direct cohesive multi-channel asset suites across the entire conversion funnel, including paid acquisition (social, programmatic, and search display), high-converting landing pages, interactive product tours, gated research reports, and email journeys.
Partner on Growth Strategy: Collaborate closely with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into compelling visual narratives.
Iterate with Performance Data: Partner with marketing operations and growth marketers to evaluate campaign analytics, engagement heatmaps, and creative A/B testing results, translating quantitative findings into iterative design refinements.
Scale Brand Guidelines in Performance Channels: Extend Okta’s core brand identity into high-conversion environments, ensuring visual consistency, accessibility (WCAG compliance), and responsive web standards without sacrificing design integrity.
Build Reusable Design Toolkits: Develop modular Figma components, campaign templates, and layout systems that empower the team to scale asset production quickly while maintaining exceptional quality.
What they're looking for
- Foster Creative Collaboration: Partner closely with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff.
- Extensive Experience: 6+ years of art direction or senior visual design experience, with a proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies.
- A Stellar Digital Portfolio: A comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, and interactive experiences).
- Deep Conversion Design Intuition: Demonstrated expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies.
