The opportunity
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions.
What you'll do
Launch and scale paid media channels specific to the China market: including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
Own web optimization and landing page localization for Chinese audiences —: ensuring Stripe's web presence converts effectively for local users
Build measurement frameworks for China-specific channels, partnering with: analytics to attribute performance through to signups, activations, and revenue
Manage campaign budgets, pacing, and performance reporting: communicating results clearly to stakeholders across time zones
Bring the skills and experience to unblock, set up and navigate media: platforms and partnerships in the market.
What they're looking for
- + years of digital marketing experience with significant hands-on experience: running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
- High professional fluency in Mandarin Chinese and English: able to write ad copy, review creative, and communicate strategy in both languages as this role will be heavily involved in the businesses in the Greater China region
- Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
- Experience launching new channels from scratch: demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
- Strong analytical skills: ability to analyze campaign data, identify trends, and make data-driven optimization decisions
- Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
- Self-starter mentality: ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
- Excellent written communication skills: can write concise, clear updates for a global audience with varying levels of paid media expertise
