The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Own the lifecycle marketing strategy for your audience: define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
Build and manage an experimentation program that drives measurable impact —: from ideation through results, with a clear point of view on what to test
Partner with Engineering, Product, and Data Science to unlock new platform: capabilities, influence roadmaps, and push beyond out-of-the-box tooling
Own performance reporting: define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
Drive creative strategy: brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
Apply behavioral science frameworks to inform message sequencing, timing, and incentive design
What they're looking for
- + years in growth marketing. You've owned a full lifecycle marketing program: from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
- Strong SQL skills required: you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
- You have a system for experiment prioritization: impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
- You can take complex experiment results and translate them into clear: takeaways for audiences who aren't steeped in growth marketing
