The opportunity
As a Growth Marketing Manager focused on driving growth and adoption of Voyage AI by MongoDB, you will develop and execute growth programs that increase awareness, engagement, and continued usage across the Voyage AI customer journey. You will translate customer and developer…
What you'll do
Partnering closely with Product to identify opportunities across the customer: journey and develop experiences and programs that drive activation, adoption, and continued usage of Voyage AI
Designing and executing experiments across audiences, messaging, channels,: and experiences to continuously optimize performance and identify scalable growth opportunities
Developing and executing growth strategies and programs in partnership with: Growth Marketing and cross-functional teams, from opportunity identification through launch and optimization
Creating and curating relevant content for driving awareness and adoption,: including crafting campaigns that support funnels and lifecycle stages
Performing strategic product, market, and customer analyses to identify new: growth drivers or opportunities for improvement
Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
What they're looking for
- Monitoring and analyzing funnel and product adoption KPIs to understand: performance, identify opportunities, and measure the impact of growth initiatives
- Working collaboratively with our Product Marketing and Product team to align: messaging and understand relevant product launches and moments to roll into each customer program or campaign
- + years of B2D or B2B experience in growth marketing, with a focus on: product-led growth and/or feature adoption and lifecycle marketing
- Experience designing and executing cross-sell/up-sell strategies to expand: customer adoption across product offerings, leveraging insights and tailored messaging to drive incremental growth
