The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Belong to the growth department, responsible for growth indicators,: especially proficient in designing user growth activities; 所属增长部门，对增长指标负责，特别是精通设计用户裂变增长活动
Own user growth campaigns from strategy and mechanism design to execution and: post-campaign analysis, with a focus on New User Acquisition, FTT and MAU growth . 负责用户增长活动全链路，包括增长策略、活动机制、落地执行及数据复盘，对拉新、FTT、MAU等核心增长指标负责。
Design and execute large-scale user acquisition and referral campaigns , with: strong expertise in viral growth, referral mechanics and incentive design. 独立策划大型平台级拉新及用户裂变活动，擅长邀请裂变、社交传播及激励机制设计。
Build and optimize growth funnels and user lifecycle strategies through data: analysis, continuously improving conversion, activation, retention and ROI. 基于数据搭建增长漏斗及用户生命周期策略，持续优化转化、激活、留存及ROI。
Develop integrated marketing campaigns , coordinate Product, Marketing,: Design, Data, KOL/KOC, Community and Affiliate resources to amplify campaign impact. 统筹产品、市场、设计、数据、KOL/KOC、社区、Affiliate等资源，制定整合营销方案，放大增长活动效果。
Partner with Product and Data teams to identify growth opportunities and turn: growth strategies into scalable product features and operational solutions. 与产品、数据团队协作，将增长策略转化为可规模化的产品功能及运营方案。
What they're looking for
- Leverage AI tools to improve user research, campaign ideation, data analysis,: content creation and operational efficiency. 善用AI工具提升用户研究、活动策划、数据分析、内容生产及运营效率。
- Pay attention to industry dynamics, policy changes and trends of competitive: products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans; 关注行业动态、政策变化及竞品动向，跟踪加密货币市场趋势，并提出针对性运营优化建议，输出差异化运营方案
- Be familiar with blockchain industry related products, promote the: implementation of business product functions, and drive business growth; 熟悉区块链行业相关产品，推进业务产品功能落地，驱动业务增长
- + years of experience in growth operations, campaign operations, user: acquisition or related fields; experience independently managing large-scale / 1M+ user growth campaigns is preferred. 3年以上增长运营、活动运营或用户增长经验，有独立操盘百万级用户增长项目经验。
