The opportunity
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
What you'll do
Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine: Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude, Codex, etc.)
Lead, develop, and retain a high-performing team of SEO and AEO specialists,: fostering a culture of experimentation, operational excellence, and continuous learning
Drive measurable improvements in organic visibility, rankings, citations,: traffic, signups, sales inbound and downstream activations across both AEO and SEO
Drive measurable improvements in how well AI tools are able to understand how: Stripe’s products work and how to properly integrate them
Partner cross-functionally with product, engineering, content, growth, data: science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces
Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels
What they're looking for
- + years of experience in SEO, with at least 3 years leading a team and 2+: years at a senior/leadership level engaging with executives
- Demonstrated expertise in both technical SEO and content strategy, with a: track record of driving significant organic growth at scale
- Deep understanding of how AI-powered search and answer engines work: (LLM-based retrieval, citation behavior, entity recognition) and a clear point of view on how to optimize for them
- Ability to drive improvements across multiple levers: content, website architecture, product surfaces, structured data, measurement, and cross-functional influence
- Strong analytical foundation: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business impact of organic channels
- Proven ability to communicate complex technical concepts to executive: audiences and build strategic alignment around organic growth investment
- Experience working cross-functionally with engineering, product, content, and: data science teams to implement SEO/AEO improvements at scale
- Track record of building, developing, and retaining high-performing teams
