The opportunity
Notion is looking for a Head of Demand Engine to build the engine that turns our best product stories, customer proof, and market opportunities into scaled pipeline. You’ll lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels.
What you'll do
Own the demand programs strategy, calendar, and operating rhythm across: priority audiences, segments, and offers.
Turn strong product stories, content, customer proof, and market: opportunities into integrated programs that can scale across channels and regions.
Build a high-velocity testing practice. Set a high bar for creative and: execution, learn quickly, and put more weight behind what works.
Serve as the global point person for paid digital demand strategy. Define the: audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
Lead digital demand across webinars, email, web, review sites, nurture, and: new formats, creating new programs where the strategy calls for them.
Partner with Marketing Ops and RevOps to build a trusted global approach to: marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
What they're looking for
- Work closely with Enterprise Product Marketing on audience, offer, and: campaign strategy, and with Field Marketing & Events on coordinated execution.
- Help build our muscle in account-based marketing and partner marketing as those motions develop.
- Be a trusted partner to Sales and executive leadership. Bring a clear point: of view, make the numbers legible, and advocate for what will have the most impact.
- Hire, coach, and lead a strong team across demand programs and digital demand.
