The opportunity
We’re looking for a Head of Web Strategy & Services to join our team in Vancouver and own asana. com as our front door and as a measurable driver of web conversion and sales pipeline.
What you'll do
Set a customer-journey-led vision for asana.com that makes our multi-product: portfolio clear for every key persona, from new visitors to trial users and enterprise customers.
Own the website's contribution to web conversion and pipeline, establishing a: robust measurement framework and analytics practice that makes performance visible across the business.
Build and prioritize the global web roadmap by synthesizing user research,: analytics, experimentation, and cross-functional stakeholder input.
Establish operational rigor across planning, intake, prioritization, and: release cycles, ensuring the website ships quickly while maintaining high quality and governance.
Drive an AI-first web operations model, integrating AI tools to accelerate: content workflows, QA, localization, and data analysis.
Oversee the web platform (CMS) architecture and roadmap, optimizing site: performance, reliability, Core Web Vitals, and operational costs.
What they're looking for
- Lead and support the web engineering and localization teams, setting: technical delivery standards and ensuring international visitors receive an exceptional localized experience.
- Partner cross-functionally with Product Marketing, Demand Generation, SEO,: Paid Media, Data Science, and Brand Design to align business priorities with customer needs.
- Demonstrates curiosity about AI tools and emerging technologies, with a: willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Proven track record leading web or digital strategy for complex,: multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline.
