The opportunity
Datadog is looking for an experienced Senior Field Marketing Manager - Public Sector to own marketing strategy and execution for our U. S.
What you'll do
Set the strategy for, and execute, the integrated Federal and Defense field: marketing plan — aligned to Public Sector sales priorities, target agencies and programs, and pipeline goals. You will propose the pipeline target for this segment, not just deliver against one handed to you.
Build segment-specific program tracks for Federal Civilian, Federal Systems: Integrator, DoW/DoD, and Defense Industrial Base audiences, recognizing that each buys on a different cycle and responds to different proof.
Own Datadog’s presence across the federal event calendar, from large-scale: defense and civilian conferences to service association events, agency industry days, virtual events, and targeted executive gatherings.
Build the program formats that move federal buyers through the funnel: executive briefings, technical workshops, roundtables, and webinars — owning Federal and Defense field marketing budget, audience strategy, target account recruitment, and follow-through.
Work with Product Marketing to shape Federal-specific messaging and content:: FedRAMP High, IL5 progress, data residency, U.S.-persons operations, continuous ATO, zero trust, and the compliance frameworks (NIST 800-53, CMMC, DISA STIGs) your audience is actually measured against.
Partner with Demand Generation on campaign strategy and execution. Adapt: nurture tracks and email motions for a federal audience, manage lead flow and follow-up SLAs with sales, and tune programs based on funnel performance You bring the market context that makes a central campaign land with the audience, and you own stage-over-stage conversion for the segment.
What they're looking for
- Raise the bar for the wider field marketing team: mentor less experienced marketers, and bring federal market expertise back into how the broader org plans.
- + years of field marketing experience in B2B SaaS, including 4+ years: marketing to the U.S. Federal government, with a demonstrated track record of driving pipeline for a public sector segment or business unit.
- Direct experience with Defense buyers: DoW/DoD services and combatant commands, or the Federal Systems Integrator and Defense Industrial Base firms that serve them.
- Fluent in the federal buying cycle: appropriations and fiscal-year dynamics, contract vehicles (GSA, SEWP, CIO-SP, GWACs), the role of resellers and integrators, and how an ATO actually gets granted.