The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Own influencer process end-to-end (develop strategy, write briefs, own talent: relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)
Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs
Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment
Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work
Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance
Partner closely with the rest of the Social team on quick-turn projects that: support evergreen content and business priorities, especially collab posts and anything landing on Lyft's owned channels
What they're looking for
- Build talent relationships that carry across campaigns rather than restarting each time
- Level up marketers across the org: coach DRIs on what good influencer work looks like so quality doesn't vary by team
- + years in influencer marketing, creator strategy, or paid social, with real: depth on both organic creator partnerships and paid influencer activations
- Has personally negotiated influencer deals and understands how rates move: with usage, exclusivity, and whether content runs organic, boosted, or as an ad
