The opportunity
Influencer and creator marketing is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our influencer program end to end.
What you'll do
Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control
Community and ecosystem relationships: identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with
