The opportunity
OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments.
What you'll do
Lead integrated brand marketing strategies and campaigns that increase: awareness, consideration, and preference among enterprise buyers and business decision makers.
Synthesize audience research, cultural/competitive context, product truth,: customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels.
Connect brand, creative, customer marketing, communications, media, growth,: demand generation, and field activation into one coherent business audience journey.
Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution.
Be directly accountable for increasing unaided awareness, consideration,: purchase preference, and positive brand sentiment among priority business audiences.
Have significant experience leading integrated marketing, product marketing,: brand marketing, or other business-to-business go-to-market programs.
What they're looking for
- Strong strategic judgment, senior stakeholder credibility, and the ability to: lead independently through ambiguity.
- Demonstrated ownership of brand and commercial outcomes, including unaided: awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue.
- Strong command of positioning, audience strategy, creative development,: channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M.
- An active, forward-looking relationship with AI and experience using AI tools: to improve insight, experimentation, execution, and learning.
