The opportunity
We're hiring an Integrated Campaigns Manager to own how LangChain brings our biggest narratives to market through integrated, multi-channel campaigns and webinars programs that generate awareness, engagement, and pipeline globally.
What you'll do
Build and own global integrated campaign plans across our core product,: solutions, industry, and thought leadership narratives.
Partner with Product Marketing, Solutions, Industry Marketing, and Thought: Leadership to translate positioning and content into campaigns with clear audiences, messaging, channels, and conversion goals.
Develop full-funnel campaign strategies that connect awareness and education: to demand capture and pipeline generation.
Define campaign goals, audience segmentation, channel investments, and: success metrics, with accountability for campaign-sourced and influenced pipeline.
Partner with regional demand generation and field marketing teams to adapt: global campaigns for NAMER, EMEA, and APAC markets.
Build repeatable campaign playbooks and identify opportunities to scale successful programs across regions.
What they're looking for
- –11+ years of experience in B2B demand generation, integrated campaigns, or: growth marketing, ideally in developer tools, infrastructure, AI, or technical SaaS.
- Proven experience building and executing multi-channel integrated campaigns,: with measurable pipeline or revenue outcomes.
- You've personally built and launched campaigns, including landing pages,: email programs, webinars, promotional plans, and nurture journeys.
- Strong understanding of full-funnel campaign strategy, audience segmentation,: channel orchestration, and conversion optimization.
- Experience running end-to-end webinar and virtual event programs, from: planning and promotion to follow-up and performance analysis.
- You're comfortable translating technical product messaging and thought: leadership into campaigns that resonate with both technical practitioners and enterprise decision-makers.
- Strong analytical skills and fluency in funnel conversion, MQLs, cost per: opportunity, campaign attribution, and pipeline contribution.
- Experience working across global and regional marketing teams, balancing: consistent campaign messaging with local market needs.
