The opportunity
We're hiring an experienced Performance Marketer to own and scale paid search and emerging AI advertising channels at LangChain, starting with Google Ads, Bing (Microsoft Advertising), and ChatGPT .
What you'll do
Own the strategy across Google Ads, Bing, and ChatGPT advertising, with the: opportunity to expand into additional AI-native advertising channels.
Develop channel-specific strategies based on audience intent, available: targeting capabilities, and expected pipeline contribution.
Own budget allocation, forecasting, and performance against pipeline targets.
Balance investment across branded, non-branded, competitor, and: product-specific campaigns, along with emerging AI advertising opportunities.
Identify opportunities to scale high-performing campaigns and build repeatable playbooks for new channels.
Develop testing roadmaps across audiences, messaging, bidding, conversion: experiences, and new advertising formats.
What they're looking for
- –11 years in performance marketing, paid search, or B2B growth marketing,: ideally in developer tools, infrastructure, or technical SaaS.
- Deep hands-on expertise in Google Ads and experience managing Microsoft Advertising.
- Proven experience personally building, launching, and optimizing paid search campaigns.
- Strong understanding of campaign architecture, keyword intent, bidding: strategies, negative keywords, and search budget optimization.
- Experience testing new advertising platforms or emerging acquisition: channels. Curiosity about AI-native search and advertising is important.
- Strong experience with conversion rate optimization, landing page development, and A/B testing.
- Experience managing meaningful budgets and optimizing toward qualified pipeline and revenue outcomes.
- Strong analytical skills and fluency in CPC, CVR, CPL, cost per opportunity,: pipeline contribution, and attribution.
