The opportunity
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring that artificial intelligence benefits all of humanity. We help people understand what AI makes possible through the experiences of the people, communities, and customers using it.
What you'll do
Find the strongest proof points: Proactively discover people, communities, and customers using AI in meaningful ways. Evaluate the evidence, human significance, and audience relevance behind each opportunity.
Build alongside Social, Community, and Communications: Partner from the outset on story discovery, creative ideas, programming, and distribution. Align on a shared plan, clear roles, and the right moments to bring stories to audiences.
Turn stories into programs: Create integrated campaigns, recurring content series, community activations, and partnerships that give strong stories a life beyond a single asset or launch.
Connect national reach with local relevance: Adapt stories, formats, messengers, and programs to the audiences and communities they serve. Identify when a local story can resonate nationally and how a national program can become meaningful locally.
Lead work from idea to delivery: Own briefs, creative development, production, timelines, budgets, partner coordination, launch, and optimization across social, owned, earned, experiential, community, and relevant paid channels.
Champion craft and credibility: Partner with Creative, producers, and agencies to make distinctive, engaging content. Ground stories in demonstrated impact, bring technical ideas to life through human experiences, and represent participants accurately and thoughtfully.
What they're looking for
- Build a repeatable approach: Develop a network of internal and external partners and a practical process for sourcing, prioritizing, developing, and sharing stories. Create formats and programs that can grow while leaving room to act on unexpected opportunities.
- Measure what resonates: Set clear goals for audience understanding, reach, engagement, sharing, and participation. Use results and feedback from audiences and participants to improve the stories, formats, and programs we build.
- Relevant experience: 12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields, including significant experience leading complex campaigns and programs.
- Strong story instincts: An ability to spot compelling people, experiences, and outcomes, assess what makes them credible and relevant, and shape a clear narrative for a specific audience.