The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Lead the strategy and deployment of high-impact brand media across digital: (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
Oversee localized media campaign deployment across all global markets,: ensuring on-time delivery against objectives while driving cross-market efficiencies and alignment with broader global goals.
Partner on full-funnel media strategy alongside the Growth team ensuring: brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
Manage and track strategic allocation of brand media budget balancing: upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
Guide global agency partners in developing media plans that build brand: awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
Work cross-functionally with growth and data teams to build unified audience: segmentation strategies and map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).
What they're looking for
- + years of experience managing large-scale paid media campaigns with a proven: track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
- Subject matter expertise across diverse global markets' media landscapes,: platforms, and emerging opportunities, to provide ongoing media education for the marketing organization.
- Deep operational knowledge of both brand-heavy mediums (Out-of-Home,: linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
- Proven ability to drive comprehensive agency governance by managing: contractual agreements and annual assessments, while maintaining day-to-day oversight of agency partners to guarantee accountability against performance deliverables and strict creative standards.
