The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Pioneer International Brand Creative: Partnering with local marketing agencies to translate Waymo’s frontier autonomous driving technology into clear, emotionally resonant, and human-centered campaigns across international markets.
Direct & Embed with Agency Partners: Partner with world-class international creative agencies, embedding with local teams to co-create campaigns that preserve core brand tenets while unlocking deep cultural resonance.
Govern Brand Guidelines & Standards: Own visual identity guidelines and verbal brand voice across international channels, providing oversight to prevent brand drift and ensure cross-market consistency.
Translate Business Briefs into Creative Strategy: Translate complex business objectives and localized audience insights into clear, actionable and compelling briefs for creative teams.
Architect Repeatable Creative Systems: Architect and optimize modular creative templates and AI-assisted workflows to enable partner agencies to deliver localized creative assets at speed without sacrificing craft.
Elite Creative Pedigree: 10+ years of experience in copywriting, brand creative, or creative direction, backed by an exceptional portfolio demonstrating both verbal and visual craftsmanship.
What they're looking for
- International Localization Expertise: Deep experience creating TV, digital, and experiential campaigns for diverse international audiences and regional consumer behaviors.
- Agency & Vendor Direction Mastery: Proven track record of managing and directing top-tier global agencies and production partners to drive creative excellence under aggressive timelines.
- Full-Funnel Campaign Track Record: Proven ability to scale creative from massive brand initiatives down to always-on paid social and performance conversion stages.
- Tech Storytelling Mindset: Exceptional ability to translate sophisticated emerging technologies into clear, simple, and emotionally resonant consumer messaging.
