Lead Copywriter, Global Creative Studio (m/f/x)Active

If you love making words work hard, this might be your job.

What you'll do

• Write sharp, on-brand copy across the full funnel and all major channels: (paid social, display, CRM, YouTube, TV, and OOH), with a particular emphasis on mid-funnel paid social creative.

• Bring big-picture strategic thinking to campaign briefs and creative: concepts, while staying just as comfortable writing a single subject line or a two-second video hook.

• Consult with local market copywriting teams across sixteen markets, offering: guidance, feedback, and creative direction that keeps their work on-brand and high-quality.

• Use AI tools (especially Claude and Gemini) as part of your creative: workflow: for ideation, iteration, and developing prompt frameworks and localization pipelines that improve quality and efficiency at scale.

• Advise channel owners and marketing stakeholders on copy strategy, messaging: hierarchy, and how to make creative work harder at every touchpoint.

• Help shape, evolve, and maintain tone of voice and messaging guidelines: across eight brands, ensuring they’re clear and practical enough to use at local and global levels.

What they're looking for

• Partner with designers, videographers, motion designers, and performance: marketers to bring creative ideas to life and optimize them for conversion.
• Interpret performance data to understand what's working, and use those: insights to improve briefs, iterate on copy, and sharpen your craft.
• Rigorously proofread copy. Zero typos, zero grammatical errors, no exceptions.
• Manage content flows via Google Suite, Airtable, and Jira so copy moves: efficiently from brief to stakeholders to market.