Lead Product StrategyNew
The opportunity
We are looking for a high-calibre Lead - Menu Strategy to drive strategic, global improvements in our value-added products portfolio, focusing on premium offerings and recipe customization that leads to higher retention and improved monetization performance. In this role,…
What you'll do
Identify and implement mid-term multi-market customization opportunities: based on commercial potential and consumer relevance, such as tailoring recipes to different dietary needs or enabling multi-ingredient customization at scale.
Build systems for efficient sharing and scaling of best-performing: customization types across our different business units
Analyze the performance of existing customization types and create business: cases and improvement plans to drive commercial growth within our current offering.
Review existing portfolio and current positioning and create a new strategy: to reposition our surcharge recipe portfolio that feels premium and customers engage with
Develop hypotheses and testing frameworks to validate new premium concepts,: pricing sensitivity, and menu composition changes.
Analyze the performance of different surcharge recipe initiatives such as: pricing changes, assortment expansion and new premium ingredients.
