Lifecycle Manager, Reactivations (all genders)Active
The opportunity
As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based…
What you'll do
Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
Work cross-functionally with local markets, Pricing & Discount, Marketing: Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
Work together with senior peers to make recommendations, set targets and: prioritise initiatives to deliver the most impact
Define hypothesis and design experiments to move us in the right direction with confidence
Brief and support the creative development of assets for CRM initiatives
Execute and support the implementation of CRM campaigns, including Direct: Mail, Email, Push, SMS and other channels
What they're looking for
- Work with AI send decisioning models to optimize channel and content selection for these campaigns
- Leverage data analysis to evaluate campaign performance and to identify issues and trends
- Develop an understanding of our customer base, sharing these insights with: the wider Reactivations team and stakeholders