The opportunity
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions.
What you'll do
Drive ideation, strategy, and execution of scaled lifecycle campaigns across: email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
Identify customer needs, ideate solutions to improve user experience, and: generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioral data, and ML-based techniques to: create personalized experiences at scale
Analyze trends, develop actionable insights to optimize against targets, and: socialize relevant learnings across the organization
Collaborate closely with key stakeholders across Growth, Product,: Engineering, Data Science, Analytics, Sales, and Marketing
What they're looking for
- + years of work experience in a marketing role designing and launching multi-channel campaigns
- + years of experience analyzing and taking action on the performance of marketing campaigns
- + years of experience writing marketing briefs
- + years of experience leveraging data, AI, and ML-driven techniques
- + years of B2B marketing experience
- + years of email marketing, direct mail, and push notification experience
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience working in fintech on lending products
