Manager, Digital MarketingActive$200K

Lucid Motors
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The opportunity

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market.

What you'll do

  • Lead strategy, management, optimization and execution of all paid media: activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more

  • Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)

  • Manage daily operations and campaign management of performance marketing: channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners

  • Perform day-to-day paid digital marketing campaign activities including bid: management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc

  • Lead detailed analysis of campaign(s) effectiveness, including segmentation,: creative targeting, and cohort analysis

  • Continuously raise the bar on attribution metrics and develop new/better: standards to effectively measure campaign success

What they're looking for

  • Analyze channel performance to form & test hypotheses, develop and launch new: creative, and target growth strategies week-to-week
  • Responsible for optimizing costs and budget management of growth marketing spend
  • Integrate existing brand building and content development efforts into overall growth strategy
  • Own, drive, and report on key metrics related to customer acquisition cost,: channel/ campaign LifeTime Value (LTV), and overall channel growth