Marketing Business Analyst (all genders)New
The opportunity
As a Marketing Business Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return.
What you'll do
Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
Build and evolve reporting and visualization assets that support day-to-day: decision-making and enhance global performance oversight
Measure, benchmark, and monitor Global Reactivation performance, identifying: trends and opportunities to improve key customer and business KPIs
Improve analytical processes by advocating for scalable, automated, and standardized solutions
Utilise various databases and querying/programming languages to access, manipulate and present the data needed
You will not only take responsibility of own projects, but also be a team: player to collaborate and share knowledge with other analysts
