Marketing Lead, Referrals (all genders)Active

The role As Marketing Lead, you'll be the senior expert driving HelloFresh Group's global referral and virality programme - one of our key growth engines. This is a high-ownership, high-impact role: you'll set the direction, own the Referral and Virality KPIs and define the…

What they're looking for

• + years of experience in CRM, lifecycle marketing, growth marketing, product: marketing, referrals, virality, or similar—ideally within tech, subscription, e-commerce, or marketplace businesses.
• Experience leading complex cross-functional initiatives , bringing together: Product, CRM, Analytics, Engineering, and commercial teams to deliver strategic outcomes in fast-paced environments.
• A product and systems mindset —you're comfortable turning ambiguous business: goals into clear strategies, roadmaps, and experiments while aligning cross-functional teams around shared outcomes without formal authority.
• Strong analytical and commercial acumen , with experience defining success: metrics, interpreting customer and performance data, running experiments, and translating insights into measurable business impact.