The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Lead Waymo's marketing strategy for the UK across brand, product positioning,: and audience targeting, overseeing local marketing execution in partnership with our Global Brand, Growth, Creative, and Media teams
With our UK marketing agenices, build resonate integrated campaigns, guiding: creative, media approach, budget, and performance management
Bring deep understanding of cultural context, competitive dynamics, and local: insights to ensure tone and manner is locally resonant across UK marketing touchpoints
Collaborate closely with Waymo PR, Product, Operations, Policy, and: Regulatory teams to ensure alignment on how the product is messaged, managed, and scaled effectively for long-term success
Over time, recruit, hire, and oversee a high-performing UK-based team
Ensure UK learnings and best practices are well understood by US-based global: leads to inform global brand decisions
What they're looking for
- + years in brand and/or product marketing within a B2C tech or app-based company
- Proven experience driving customer adoption of new or complex consumer products
- Deep expertise with the UK consumer landscape, especially a strong: understanding of local consumer needs, culture, and creative
- Strong track record communicating and influencing at the executive-level
