The opportunity
Spotify is looking for a Marketing Manager to lead our marketing strategy and execution in Taiwan. This is a hands-on, high-impact role for someone who can set strategy, lead integrated campaigns, create scroll-stopping social content, and make Spotify one of the most…
What you'll do
Own Spotify Taiwan's consumer marketing strategy, driving free user: acquisition, engagement, and Premium consideration
Develop and execute integrated marketing campaigns across digital, social,: out-of-home, experiential, and earned media with ideas designed to spark conversation and deliver measurable business impact
Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments
Localize global campaigns for Taiwanese audiences, ensuring every activation: reflects genuine cultural relevance rather than simple translation
Use audience insights, market intelligence, and campaign performance data to: inform decisions and continuously optimize marketing effectiveness
Measure, analyze, and communicate campaign performance to regional leadership: through clear recommendations and actionable insights
What they're looking for
- You have 6+ years of experience in consumer or brand marketing, with strong: experience leading marketing initiatives in Taiwan
- You have deep knowledge of Taiwan's music, entertainment, and cultural: landscape, including Mandopop, emerging artists, internet culture, and local media
- You have successfully led integrated marketing campaigns from strategy: through execution that delivered measurable business results
- You have created or led campaigns and social content that generated outsized: reach, engagement, or cultural conversation relative to budget
- You know how to use data and customer insights to develop business cases,: evaluate campaign performance, and optimize future marketing investments
- You have experience managing agencies, external partners, and: cross-functional stakeholders in a fast-paced environment
- You have exceptional storytelling instincts and understand how to create: culturally relevant campaigns that resonate with Taiwanese audiences
- You communicate confidently with senior stakeholders and can influence: decisions across regional and global teams
