The opportunity
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements.
What you'll do
Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
Build and maintain workflows, lifecycle automation, and event-based logic: supporting inbound and product-led growth.
Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
Partner with Demand Generation and Web teams to capture and activate: top-of-funnel signals (web, product, form, behavioral).
Support audience creation, segmentation, and funnel experimentation to: improve conversion from first touch to sales-ready demand.
What they're looking for
- Monitor inbound funnel performance and identify opportunities to improve: volume quality, speed, and efficiency.
- Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
- Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
- Manage a large and evolving marketing technology stack, including tool setup,: integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
