The opportunity
OpenAI’s Business Marketing team helps organisations understand, adopt, and create value with AI. In EMEA, Consumer and Business Marketing plan as connected partners—bringing together audience insight, global narratives, product launches, customer proof, partnerships, field…
What you'll do
Own the EMEA B2B integrated marketing strategy and quarterly plan, working: side by side with Consumer Marketing to align priority audiences, markets, launches, campaign sequencing, channels, and measurement.
Turn audience insight, cultural and competitive context, product truth,: customer proof, and business priorities into sharp regional strategies and creative briefs that work across paid, owned, earned, social, field, partner, and sales channels.
Partner with regional Sales and GTM leaders and with Marketing Operations on: segmentation, target-account and audience priorities, campaign infrastructure, attribution, reporting, and pacing against pipeline goals.
Orchestrate Brand, Creative, Product Marketing, Customer, Communications,: Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into one coherent audience journey. Serve as the marketing interface to Production: provide decision-ready briefs, align scope, budgets, timing, feedback, and approvals, and protect quality across markets.
Partner with Global Integrated Marketing through the role’s dotted-line: relationship to shape global campaigns early, bring them effectively into EMEA, and recommend clear allocations across global, regional, and local investment. Use AI to deepen insight, improve briefs and workflows, test new formats, and accelerate high-quality execution; be accountable for measurable progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue.
Have significant experience leading integrated B2B marketing or go-to-market: programs across multiple EMEA markets, including building joined-up plans with consumer or brand teams, ideally in enterprise technology, AI, cloud, or another category with complex buying journeys.
What they're looking for
- Bring strong strategic judgment, credibility with senior stakeholders, and: the ability to lead independently through ambiguity while staying close to execution.
- Have a proven track record of driving measurable brand and commercial: outcomes, including awareness, consideration, engagement, adoption, pipeline, consumption, or revenue.
- Have a strong command of audience strategy, positioning, creative: development, channel planning, budget and agency management, full-funnel measurement, and the trade-offs required across markets.
- Bring practical AI fluency and experience using AI tools to improve insight,: experimentation, execution, and learning—not simply to automate existing work.
