The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Strategic program development: Design and execute integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference for Adyen.
Local market enablement: Support and enable local EMEA markets to activate targeted marketing efforts aimed at "Critical to Win" partners, ensuring they are integrated with the overall local marketing approach.
Commercial alignment: Partner closely with EMEA Partnerships teams and Marketing leads to ensure all marketing activities are laser-focused on local revenue goals and market nuances.
Data-driven iteration: Track, measure, and report on campaign performance, using a "launch fast and iterate" mindset to pivot resources toward the highest-impact activities.
Cross-functional collaboration: Act as the connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap.
What they're looking for
- A natural connector: You excel at navigating complex organizations and building strong relationships with internal stakeholders and external partners alike.
- Growth-minded: You are focused on the "commercial engine" - you understand that success is measured by pipeline and margin put live.
- Strategically agile: You can pivot easily between high-level strategic planning and the tactical "sleeves-rolled-up" execution required to launch campaigns.
- EMEA expert: You have a deep understanding of the EMEA partner landscape: (SIs, Platforms, and Alliances) and how to navigate regional market differences.
- Strong communicator: You are fluent in spoken and written English and comfortable working across time zones and multiple cultures.
- + years of experience in B2B Marketing, Partner Marketing, or Channel: Marketing (FinTech or SaaS experience in EMEA is a plus).
- Proven track record of managing marketing programs across multiple European: markets, understanding cultural nuances.
- Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships.
