Principal, Customer Strategy & StorytellingPosted today$164K–$200K

The opportunity

The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Customer Strategy & Storytelling to establish, scale, and architect the stories we tell about the Developer Platform inside and outside the company.

What you'll do

  • Narrative Creation: Identify and develop compelling customer stories demonstrating how Cloudflare’s Developer Platform delivers transformational, measurable outcomes for cutting-edge startups and global enterprises. Build repeatable frameworks for customer identification and story development.Marketing Partnership: Partner with Marketing to bring customer stories to life through long form content, campaign materials, thought leadership, executive presentations, and novel channels.

  • Sales & Partner Enablement: Create the first draft of robust enablement assets for technical sales organizations, sellers, and partner networks. Once we see that our stories equip teams to accelerate sales, you will hand off and support.

  • Bridging Audiences: Showcase our best technical wins authentically to developer communities while simultaneously translating those into narratives for commercial impact for enterprise buyers and executives.

  • Advocacy & Ecosystem Building: Cultivate trusted relationships with strategic customers, executive sponsors, and account teams to build a thriving network of customer champions who amplify Cloudflare's product story.

  • Strategic Insights: Surface emerging customer use cases, customer trends, and strategic insights to inform business strategy.

  • Impact & Measurement: Measure program effectiveness through customer advocacy participation, storytelling adoption, and commercial impact.