Principal Demand Generation Manager, Campaign DevelopmentNew$206K

Databricks
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The opportunity

The Principal Demand Generation Manager, Campaign Development, leads how Databricks plans and scales integrated marketing campaigns across the organization. This role defines the campaign framework and strategic guidance, and enables marketers to execute consistently.

What you'll do

  • The CMO staff has timely, decision-ready visibility into campaign: performance, program and investment shifts, and open questions requiring business guidance, enabling coordinated pivots as priorities change. In partnership with Senior leadership, establishes a clear, repeatable integrated campaign framework; defining the primary GTM campaign themes, audience strategy, target setting, investment mix, channel activation, and regional business-unit planning requirements. Every priority integrated campaign has a consistent, cross-functional plan that aligns audiences, business targets, investment allocation, channel activation, and regional execution before launch. Marketers have practical strategic guidance, templates, and planning standards that improve consistency across campaigns while enabling campaign managers to make effective execution decisions. Translates the campaign strategy into a business requirements documentation (BRD) that the Campaign Operations team can leverage when developing scalable processes, workflows, data fields, and operating capabilities. Evolve planning processes to support more agile integrated campaign planning, clear feedback loops, and greater visibility into campaign readiness and performance.

  • + years of professional experience, including 5+ years in demand generation: marketing within a high-growth company.

  • Strong executive presence and communication skills with the ability to work: with senior leadership to debate, drive decisions, and define clear expectations across the organization.

  • Experience developing, executing, and measuring integrated campaigns: end-to-end, with the ability to connect strategy, audience, investment, activation, and performance.

  • Proven ability to build operational frameworks, planning processes,: templates, and feedback loops that drive consistent execution across a complex marketing organization.

  • Demonstrated experience managing campaign investments and using performance: analysis to guide prioritization, resource allocation, and business decisions.

What they're looking for

  • Strong communication and stakeholder management skills, with the ability to: influence cross-functional partners and senior leaders toward alignment and action.
  • Ability to prioritize and deliver in a dynamic, fast-paced environment while: managing competing priorities and adapting to changing business needs.
  • Growth mindset and openness to fresh thinking, new ideas, and opportunities: to improve how integrated campaigns are planned and delivered.