The opportunity
At Lyft, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success.
What you'll do
Define compelling consumer and technology narratives that support the: company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers.
Provide strategic leadership for the Product and Brand Communications team,: setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.
Lead our content strategy, including AEO efforts
Drive the organization's communication strategy through cohesive messaging: and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership
Serve as a vocal leader and strategic partner across functions to ensure: alignment and buy-in on narratives and strategic plans.
Work closely with product, marketing, legal, and policy teams to ensure: consistent messaging and a unified brand experience across all touchpoints.
What they're looking for
- Develop and maintain media relationships with top-tier outlets, driving: public relations campaigns that promote brand awareness and manage the company's public image.
- Design and build integrated communications capability including across new: and emerging platforms. Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.
- Analyze data and insights to optimize communication strategies and maximize impact.
- + years of communications experience with demonstrated success in technology: products and services, especially in two-sided and/or highly regulated marketplaces. Public company experience preferred.
