The opportunity
Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both…
What you'll do
Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and: ecosystems that drive measurable growth in traffic and pipeline
Lead, coach, and develop a high-performing team
Identify and prioritize high-impact content opportunities across product: areas and influence cross-functional teams to bring that content to life
Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested: content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
Design and execute a comprehensive off-page strategy, including link: acquisition, digital PR, and authority-building initiatives
Partner closely with the Website Experience team, who owns technical SEO, to: ensure content is effectively surfaced, indexed, and performant
What they're looking for
- Create and contribute to high-impact content (e.g., flagship pieces, new: formats, or experimental channels), setting the standard for quality and SEO performance
- Evaluate emerging trends in search, AI, content consumption, and digital: discovery, translating market shifts into strategic opportunities for Datadog
- + years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility: through content strategy, not just technical SEO improvements
