Principal Integrated Marketing Program ManagerNew

Cloudflare
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The opportunity

This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter…

What you'll do

  • Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.

  • Build the business case for AI investments—not in abstract terms, but by: mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.

  • Directly build and ship AI solutions for the highest-impact, cross-functional: opportunities—the programs that fundamentally reshape how marketing operates, not incremental automations.

  • Manage intake of AI requests from across the org. Triage what rises to the: level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.

  • Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.

  • Ensure every team has a clear path to surface AI needs—and a clear: understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful.

What they're looking for

  • Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
  • Establish reusable patterns and templates so that solutions built for one: team can be adapted by others without starting from scratch.
  • Serve as a core member of the Global Integrated Marketing Leadership team —: helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.
  • Translate and represent the leadership vision into a clear, coherent strategy: for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.