The opportunity
You'll build and own how Fin positions itself against the competition - differentiation against our tier 1 competitors, a sustainable competitive intelligence program, and the plays and content that let the field act on it in real deals. You'll decide what "great compete" looks like at Fin and stand it up.
What you'll do
Establish Fin's competitive function from the ground up: the intelligence, the messaging, and the operating system that keeps the field current without creating noise
Define our competitive differentiation messaging against tier 1 competitors,: and make sure it lands in compete campaigns, content, and field conversations
Stand up a sustainable, AI-driven competitive intelligence program with: Research, Solutions Engineering and GTM - tracking moves, updating positioning, and keeping the field ahead
Operationalise competitive strategy so the field can act on it: battle cards, competitive plays, and objection handling that reps actually use
Synthesise win/loss data, customer interviews, and market signals into: strategic recommendations that feed back into product, marketing and ICP decisions
Co-build the proactive compete motion: the sales plays and campaigns that drive win rates, not just defend against losses
What they're looking for
- Over time, extend into sales plays and field enablement as the compete: function matures - raising how the field sells against every alternative
- Create high-quality core PMM assets yourself, and maintain the competitive: 'brain' of context that feeds our AI-first approach
- + years in product marketing, competitive intelligence, or solutions marketing at a B2B SaaS company
- You've owned competitive strategy end-to-end: not just battle cards, but how a company positions itself against a moving market — and ideally stood a compete function up from scratch
