The opportunity
You'll own how Fin shows up for specific industries and segments - translating our audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life: web pages, demos, sales decks, sales plays, and campaign…
What you'll do
Define industry messaging from our audience cohorts, and build the core bill: of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging
Own Enterprise segment product marketing: build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need
Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
Support campaign messaging and demand gen support: define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution
Create frameworks that give reps a sharper way into multi-stakeholder deals -: flexing across industries, segments, and personas without losing the platform story
Test whether messaging is working: through field feedback, conversion signals, and rep confidence - and iterate quickly
