The opportunity
As a Product & Funnel Optimisation Manager, you will own the optimisation of the local user journey across Binance products. You will work closely with Product, Engineering, CRM, Design, and Marketing teams to improve activation, conversion, retention, and overall user experience.
What you'll do
Own the local product experience across Binance products.
Optimise key user journeys, including onboarding, verification, deposits,: trading, Earn, and other product funnels.
Configure local product content, banners, landing pages, user-facing assets,: and market-specific product settings through internal tools.
Manage product localisation, translations, and language quality across all product touchpoints.
Identify friction points across the user journey and recommend product: improvements based on user behaviour and market insights.
Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
What they're looking for
- –4 years of experience in Product Operations, Product Marketing, Product: Growth, Product Analytics, CRO, or a similar role.
- Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
- Strong analytical skills and ability to interpret user behaviour and product performance data.
- Experience building dashboards, tracking frameworks, and performance reporting.
- Experience working with CMS, localisation platforms, or internal product configuration tools.
- Comfortable managing product copy, translations, language quality, and market-specific product configurations.
- Understanding of user journeys, UX principles, and funnel optimisation.
- Strong ownership mindset and attention to detail.
